About Us
At Birdíe, we don’t just make hoodies — we make uniforms for the climb.
Founder note
From Luigi, Perth WA
I didn’t start Birdíe out of frustration or some edgy reason. I just wanted a hoodie I’d actually wear — the right colour, the right feel, oversized and clean. One night I mocked my logo onto a hoodie in my room and thought, yeah, that’s me. I never meant to sell them; it was just a way to put creativity into something real.
Our Philosophy
Chase the Heights isn’t a slogan — it’s the operating system. Show up. Get after it. Back yourself before anyone else does. People’s dreams never end — and one day we’re all bones, so make it count.
The Logo
A cheeky cat on the line, mid-meow, not backing down. That split second before the leap is the moment we love—the calm right on the edge. Birdíe is the freedom overhead: open sky, your route, your pace. Put them together and it’s simple—back yourself, take the risk, chase the heights.
Cat = cheeky risk. Birdíe = freedom.
What we make
Fit: Oversized by design. True to size for relaxed; size up for boxy.
Fabric: Heavyweight fleece (500 GSM) with a soft hand that holds shape.
Make: Tight embroidery, clean stitching, durable ribs—no flimsy seams.
Colours we actually wear: Pickled Bluewood, Soft Amber, Mantle (small-batch, no endless restocks).
More Than Merch
Birdíe isn’t fast fashion. It’s not here for hype.
It’s a reflection of people who show up — even on the off days. Whether you're training, creating, or just existing in your lane, we’re right there with you.
Our promises
- We won’t sell bad quality.
- We only make what reflects the brand and my values.
- If you’re genuinely unhappy, we’ll fix it.
- We’d rather delay a drop than release anything less than right.
Sustainability, honestly
We’re not perfect—but we’re conscious. Small batches to cut waste, considered colours that last, and eco-minded packaging. Buy once, wear often, repair if needed.